Colleges & Universities
Paid media for colleges & universities
Paid search and paid social that reach the right prospective students for each program — and convert them into applications.
01Why it's different here
Universities run dozens of programs, each with its own audience, season, and competition. Generic, account-wide campaigns waste budget on the wrong searches. We structure paid media by program and intent so every dollar chases the students most likely to apply and enroll.
Program-level complexity
Undergraduate, graduate, and online programs need distinct campaigns, budgets, and messaging — not one blended account.
Long consideration cycles
Prospective students research for months. We keep campaigns and remarketing present from first search to application deadline.
Brand vs. program demand
We balance efficient brand-term coverage with the non-brand program searches that actually grow new enrollment.
02What's included
The core of our ad campaigns service, tuned for colleges and universities.
Paid search
Google and Bing campaigns rebuilt around program-level intent — responsive ads, disciplined match types, and negative-keyword lists that cut wasted spend.
Paid social
Meta, TikTok, and YouTube campaigns that reach prospective students where they spend their time, with creative built for how they actually decide.
Landing & conversion
Program landing pages and lead flows aligned to each campaign, so the click you paid for turns into a qualified inquiry.
Optimization cadence
Ongoing bid, budget, and creative optimization against cost-per-enrollment — with the levers pulled weekly, not quarterly.
03Proof
Rebuilding Touro's paid search into a performance engine
RGI restructured Touro University's paid search around enrollment intent — and delivered +200% leads, +290% applications, and +390% enrollments on the same budget.
Read case study Art & Design UniversityFrom paid-search dependency to a balanced enrollment engine
RGI turned Academy of Art University's heavy paid-search dependency into a balanced organic-and-paid engine — doubling enrollment efficiency while cutting wasted spend.
Read case study04Frequently asked
- Can you manage paid media across many programs at once?
- Yes — that's the norm for us. We've run 150+ cohorts at a time across dozens of programs, structuring campaigns so each program is measured and optimized on its own.
- Do you target graduate and online programs differently than undergrad?
- Always. The audiences, seasons, and search behavior differ, so budgets, keywords, and messaging are tailored per program tier.
Ad Campaigns for other institutions
More for colleges & universities
Grow enrollment at your colleges and universities
Tell us your goals and we'll show you where the growth is — and how we'd get there.