Resources
Guides, insights & tools to grow enrollment.
A decade of higher-education marketing know-how in one place, downloadable guides, the ROI University podcast, the blog, and our free AEO audit.
01Free guides
Download a playbook
Branded, in-depth slide decks you can put to work today. Pick a guide, we'll deliver it to your inbox.
The Student Journey Framework
Map every stage from first brand experience to enrollment and persistence, and find where you're losing prospects.
Get the guideThe Student Referral Roadmap
Turn current students, alumni, and families into a compounding, low-cost enrollment channel.
Get the guideThe Compound Growth Model
How small, consistent marketing gains compound into outsized enrollment results over time.
Get the guideAI for Enrollment Marketing
Where AI agents and answer engines fit into your recruitment strategy, and how to get cited, not skipped.
Get the guideStoryBrand for Schools
Clarify your message so prospective students see themselves succeeding at your institution.
Get the guideThe Higher-Ed SEO Checklist
A step-by-step audit to make sure your program and admissions pages are working for search, and for AI answer engines.
Get the guide02From the blog
Recent higher-ed marketing insights
Your Website Is No Longer the Only Front Door
Building School Website Trust With E-E-A-T: Bios, Proof, Policies, Outcomes
Using First-Party Location Signals to Personalize Program Pages for Prospects
Search-to-Seat Attribution: Track SEO Clicks to Enrollment in GA4 + CRM
03Podcast · ROI University
Listen to ROI University
ROI University is RGI Consulting's podcast on higher-education marketing, enrollment growth, and the student journey, hosted by founder Rustam Irani.
Free tool
Run a free AEO audit
See how AI answer engines like ChatGPT and Perplexity describe your institution, and what to fix.
Tell us your enrollment goals.
Tell us where growth has stalled. We'll show you where the enrollment is — and the fastest way to get it.