Online & Continuing Ed
Paid media for online & continuing-ed programs
Reach adult learners at national scale and convert them in one of the most competitive corners of paid search.
01Why it's different here
Online programs compete nationally against well-funded players, and adult learners weigh cost, flexibility, and speed-to-credential. We build campaigns that stand out on the terms that matter to working adults and optimize hard to cost-per-enrollment in a high-CPC market.
National, high-CPC competition
Online keywords are among the most expensive in search. Efficiency and message differentiation decide who wins.
Adult-learner priorities
Flexibility, cost, transfer credit, and time-to-completion drive decisions — and our messaging leads with them.
Volume with quality
We scale enrollment without letting cost per qualified inquiry balloon.
02What's included
The core of our ad campaigns service, tuned for online and continuing-ed programs.
Paid search
Google and Bing campaigns rebuilt around program-level intent — responsive ads, disciplined match types, and negative-keyword lists that cut wasted spend.
Paid social
Meta, TikTok, and YouTube campaigns that reach prospective students where they spend their time, with creative built for how they actually decide.
Landing & conversion
Program landing pages and lead flows aligned to each campaign, so the click you paid for turns into a qualified inquiry.
Optimization cadence
Ongoing bid, budget, and creative optimization against cost-per-enrollment — with the levers pulled weekly, not quarterly.
03Proof
Rebuilding Touro's paid search into a performance engine
RGI restructured Touro University's paid search around enrollment intent — and delivered +200% leads, +290% applications, and +390% enrollments on the same budget.
Read case study Art & Design UniversityFrom paid-search dependency to a balanced enrollment engine
RGI turned Academy of Art University's heavy paid-search dependency into a balanced organic-and-paid engine — doubling enrollment efficiency while cutting wasted spend.
Read case study04Frequently asked
- Online keywords are expensive — how do you keep it efficient?
- Tight intent targeting, strong differentiated creative, and relentless optimization to cost-per-enrollment keep spend productive even in high-CPC markets.
- Can you target adult and continuing-ed learners specifically?
- Yes. We build audiences and messaging around working-adult priorities like flexibility, cost, and speed to credential.
Ad Campaigns for other institutions
More for online & continuing ed
Grow enrollment at your online and continuing ed
Tell us your goals and we'll show you where the growth is — and how we'd get there.