Colleges & Universities
Content & SEO for colleges & universities
Program pages and content that rank for the questions prospective students search — and get cited by AI answer engines.
01Why it's different here
A university site can have hundreds of program pages, most underbuilt for search. We architect program and degree pages around real search intent, then layer guides and editorial that capture demand across every program and audience.
Program-page architecture at scale
Hundreds of programs mean hundreds of ranking opportunities — if the pages are structured for intent. We build the templates and hierarchy.
Whole-funnel content
From broad 'is this degree worth it' research to specific program comparisons, we cover the questions students ask on the way to applying.
AEO for higher ed
We structure content to be quoted by ChatGPT, Perplexity, and AI Overviews — increasingly where students start.
02What's included
The core of our content service, tuned for colleges and universities.
Program page architecture
SEO-ready program and degree pages structured for search intent and built to convert inquiries.
Editorial & guides
Decision-stage guides and articles that answer real prospective-student questions and earn organic traffic.
Video & multimedia
Short- and long-form video that builds trust and extends reach on the channels students use.
AEO/GEO optimization
Content structured to be quoted by AI answer engines — the emerging front door to your programs.
04Frequently asked
- Can you improve our existing program pages?
- Yes, and it's usually the fastest win. We audit and upgrade current pages for search intent and conversion before building new content.
- How do you handle content across so many programs?
- With scalable page templates and a prioritized roadmap, so high-demand programs get built first and quality stays consistent.
Content for other institutions
More for colleges & universities
Grow enrollment at your colleges and universities
Tell us your goals and we'll show you where the growth is — and how we'd get there.