About RGI
A growth partner built from inside higher education.
We came up inside colleges, universities, and trade schools — running the marketing and owning the enrollment number. Now we bring that operator's playbook to your institution.
01Why we exist
We come from inside higher ed.
Most schools don't have a marketing problem. They have a fragmented one. Budget is spread across agencies and vendors who have never sat through an enrollment cycle, and no one can say which dollar actually brought in a student.
We started RGI to fix that. Our team didn't come up through agencies — we came up inside colleges, universities, and trade schools, running the marketing and owning the enrollment number. We know the cohorts, the compliance, the financial-aid timeline, and the quiet pressure of a class that isn't filling.
So we don't hand you a campaign and a dashboard. We build one accountable engine — strategy, brand, content, paid media, and analytics — and measure it against the only number that matters: enrolled students.
in media spend managed over the last 10 years
cohorts managed at once for 40+ universities
student inquiries sourced in the last 10 years
enrollments supported in one year for a single institution
02The founder
Rustam Irani
Founder & CEO
Rustam Irani has over 15 years of higher education marketing experience and led significant teams and budgets for regional, national, and global colleges and universities. He was the Vice President of Marketing for Trilogy (which was acquired by 2U in April 2020 for $750M) where he led the digital marketing efforts across a growing product line globally for 46 university partners. Prior to that he was head of marketing at Ultimate Medical Academy, where he managed a 30+ person team and, in his 6 years at UMA, the school grew from 6,500 to over 15,000 students. Rustam was also the co-founder of mobile marketing startup Gigatap, where he oversaw the execution of mobile marketing and customer acquisition efforts. He additionally served as Chief Operating Officer of The Media Crew, a 4-time Inc. 500 digital marketing agency in St. Petersburg, Florida.
Work with Rustam03How we think
What makes RGI different
A few things we believe — and hold ourselves to.
We come from inside higher ed
Our team has led marketing and enrollment at universities and trade schools — not just agencies. We know the cohorts, the compliance, and the calendar.
The whole student journey
We optimize from first brand experience to inquiry, application, enrollment, and persistence — so growth compounds instead of leaking.
Accountable to enrollment
Every engagement is wired for clean attribution. We measure against enrolled students and ROI, not impressions and vanity clicks.
04Trusted by
Institutions we've helped grow
A selection of the colleges, universities, and trade schools we've partnered with.
Tell us your enrollment goals.
Tell us where growth has stalled. We'll show you where the enrollment is — and the fastest way to get it.