Health & Nursing Schools
Paid media for nursing & health schools
Local, licensure-aware campaigns that reach qualified prospective nursing and allied-health students.
01Why it's different here
Health and nursing programs compete fiercely for a local, qualified applicant pool, and prerequisites mean not every click is a fit. We target the searches that signal real intent and eligibility, and message the outcomes — licensure, clinical placement, careers — that drive applications.
Local, high-competition markets
Nursing demand is intensely local. We win the geo-targeted searches that fill clinical cohorts.
Qualified-applicant focus
Prereqs and licensure mean lead quality matters more than volume — we optimize for applicants who can actually enroll.
Outcome-driven messaging
Licensure pass rates, clinical placements, and career outcomes are what move health-program prospects.
02What's included
The core of our ad campaigns service, tuned for nursing and health schools.
Paid search
Google and Bing campaigns rebuilt around program-level intent — responsive ads, disciplined match types, and negative-keyword lists that cut wasted spend.
Paid social
Meta, TikTok, and YouTube campaigns that reach prospective students where they spend their time, with creative built for how they actually decide.
Landing & conversion
Program landing pages and lead flows aligned to each campaign, so the click you paid for turns into a qualified inquiry.
Optimization cadence
Ongoing bid, budget, and creative optimization against cost-per-enrollment — with the levers pulled weekly, not quarterly.
03Proof
Rebuilding Touro's paid search into a performance engine
RGI restructured Touro University's paid search around enrollment intent — and delivered +200% leads, +290% applications, and +390% enrollments on the same budget.
Read case study Art & Design UniversityFrom paid-search dependency to a balanced enrollment engine
RGI turned Academy of Art University's heavy paid-search dependency into a balanced organic-and-paid engine — doubling enrollment efficiency while cutting wasted spend.
Read case study04Frequently asked
- How do you improve lead quality for nursing programs?
- We target higher-intent, eligibility-signaling searches and message prerequisites clearly, so the inquiries you get are more likely to qualify and enroll.
- Can you handle capped-cohort programs?
- Yes. When seats are limited, we tune spend to fill cohorts efficiently rather than overspending on excess leads.
Ad Campaigns for other institutions
More for health & nursing schools
Grow enrollment at your health and nursing schools
Tell us your goals and we'll show you where the growth is — and how we'd get there.