Trade & Career Schools
Paid media for trade & career schools
A steady, cost-efficient flow of qualified students who are ready to start — not just cheap clicks.
01Why it's different here
Trade and career schools live and die by cost per start and a predictable pipeline. We concentrate budget on the local, high-intent 'near me' and program searches that produce enrollments, and cut the broad traffic that inflates cost per lead.
Cost-per-start discipline
Every campaign is optimized to the cost of an enrolled, started student — the number that actually matters for a career school.
Local intent
Most trade-school demand is local. We build geo-targeted campaigns around 'near me' and city-level program searches.
Year-round starts
Career programs enroll continuously. We keep a consistent flow rather than the boom-bust of seasonal pushes.
02What's included
The core of our ad campaigns service, tuned for trade and career schools.
Paid search
Google and Bing campaigns rebuilt around program-level intent — responsive ads, disciplined match types, and negative-keyword lists that cut wasted spend.
Paid social
Meta, TikTok, and YouTube campaigns that reach prospective students where they spend their time, with creative built for how they actually decide.
Landing & conversion
Program landing pages and lead flows aligned to each campaign, so the click you paid for turns into a qualified inquiry.
Optimization cadence
Ongoing bid, budget, and creative optimization against cost-per-enrollment — with the levers pulled weekly, not quarterly.
03Proof
Rebuilding Touro's paid search into a performance engine
RGI restructured Touro University's paid search around enrollment intent — and delivered +200% leads, +290% applications, and +390% enrollments on the same budget.
Read case study Art & Design UniversityFrom paid-search dependency to a balanced enrollment engine
RGI turned Academy of Art University's heavy paid-search dependency into a balanced organic-and-paid engine — doubling enrollment efficiency while cutting wasted spend.
Read case study04Frequently asked
- How do you keep cost per lead down for career programs?
- By concentrating spend on high-intent local searches, tightening match types and negatives, and optimizing to started students rather than raw leads.
- Can you support rolling, year-round start dates?
- Yes. We manage campaigns for continuous enrollment, adjusting budget to keep a steady pipeline into every start.
Ad Campaigns for other institutions
Grow enrollment at your trade and career schools
Tell us your goals and we'll show you where the growth is — and how we'd get there.