Colleges & Universities
Marketing attribution for colleges & universities
Connect GA4 and your CRM into click-to-enrollment attribution across every program.
01Why it's different here
Universities spend across many programs and channels but often can't tie spend to enrolled students. We connect GA4, your ad platforms, and your CRM (Slate, Salesforce) so every program's marketing is measured against applications and enrollments.
Slate / CRM integration
We connect marketing data to Slate or Salesforce so leads are tracked to applications and enrollments, not lost at the form.
Program-level ROI
See cost-per-enrollment by program, so budget flows to what actually works.
Leadership-ready reporting
Dashboards your cabinet and deans trust, tied to enrollment goals — not vanity metrics.
02What's included
The core of our measuring & tracking service, tuned for colleges and universities.
Tracking & tagging
GA4, server-side tagging, and conversion tracking implemented correctly across your site and campaigns.
CRM integration
We connect marketing data to your CRM (Slate, Salesforce, and others) so leads are tracked to applications and enrollments.
Attribution modeling
A model that ties spend to outcomes across channels, so you know what's really working.
Dashboards & reporting
Clear, current dashboards that show performance against enrollment goals — no data-wrangling required.
04Frequently asked
- Do you integrate with Slate?
- Yes. Slate is common in higher ed, and we connect it (and Salesforce and others) so marketing activity is tracked through to applications and enrollments.
- Can we see ROI by individual program?
- Yes. That's the point — program-level attribution shows what each dollar returns, so budget can shift to the highest-performing programs.
More for colleges & universities
Grow enrollment at your colleges and universities
Tell us your goals and we'll show you where the growth is — and how we'd get there.