Founder and Principal Consultant
Rustam Irani has over 15 years of higher education marketing experience and led significant teams and budgets for regional, national, and global colleges and universities. He was the Vice President of Marketing for Trilogy (which was acquired by 2U in April 2020 for $750M) where he led the digital marketing efforts across a growing product line globally for 46 University partners. Rustam was also head of marketing at Ultimate Medical Academy (UMA) and was responsible for the overall management and strategic direction of UMA’s marketing and 30+ person team. In his 6 years at UMA, the school grew from 6,500 to over 15,000 students.
Rustam was also the co-founder of mobile marketing startup Gigatap where he oversaw the execution of mobile marketing and customer acquisition efforts for the start-up. He also served as the Chief Operating Officer of The Media Crew, a 4-time Inc. 500 digital marketing agency in St. Petersburg, Florida.
Higher Education Experience
The RGI team are former marketing executives with experience across public and private institutions of all sizes. We have experience developing and building brand strategies, marketing plans, and enrollment growth initiatives. We have worked with over 50 universities in the US and a half dozen globally. We are data driven and passionate about driving success for our school partners.
Passionate Marketing Strategist
For the past 15+ years, we have helped schools create their brand presence and achieve their enrollment goals. Our process is designed to empower schools and support internal operations with the marketing tools, campaigns, and data insights needed to succeed. Our team has built strategies for vocational schools, public and private, profit and not for profit with brand such as Rutgers, Georgia Tech, Michigan State University, Emory, Columbia, Northwestern, Ultimate Medical Academy, UCLA, and many others.
Our Analytical Approach
Our services includes a comprehensive deep dive into the entire student cycle to determine areas of opportunity to improve student enrollment, retention, and outcomes. Over the years we have analyzed millions of student inquiries and partnered with admissions teams to develop strategic marketing plans and scoring models to improve performance and drive growth.
Marketing and Admissions Services
We have been at the helm of marketing for a number of universities and institutions and we know first hand the major challenges and opportunities. This allows us to focus on the key areas of impact and work. We partner with institutions on building out full campaign strategies built for enrollment growth.
-
Marketing Strategy
-
Inquiry Generation
-
Enrollment Optimization
-
Full Campaign Management
-
Analysis and Reporting
Marketing and Enrollment Experience
300
Managed over $300 million in media spend over last 10 years
150
Managed over 150 cohorts for 40+ universities at once
10
Sourced over 10 million student inquiries in last 10 years
35
Supported marketing for over 35,000 enrollments in 1 year for 1 institution
A few of the 50+ schools we have worked with
Scott Woodbury-Stewart
Founder-CEO
Working with Rustam and RGI Consulting has been a fantastic partnership. Their ability to understand our business and craft a comprehensive roadmap for our growth in 2023 was impressive. Rustam’s expertise and guidance have played a pivotal role in propelling our business forward. Through their strategic insights, we successfully expanded our marketing efforts across multiple channels, resulting in increased sales.
Naveed Lalani
Head of Partnerships
We partnered with RGI Consulting on a multifaceted project encompassing an in-depth analysis of degree providers and short courses. Their team not only delivered a comprehensive landscape assessment, rich with critical insights on various partners, but also crafted strategic go-to-market approaches tailored for direct-to-provider outreach. Their expertise extended to evaluating the lead aggregator space, providing us with a clear understanding that influenced our strategies. Most impressively, their foresight on potential challenges enabled us to plan our strategy with confidence. Their work was instrumental in refining our educational program strategies.
Jennifer Cottam
Marketing Director
Working with Rustam Irani and RGI Consulting has been an exceptional experience for us at FVI School of Nursing and Technology. Rustam's deep understanding of both marketing and the education industry, paired with his remarkable industry connections, has significantly contributed to our growth and outreach. His easy-going nature makes collaboration seamless and enjoyable. Rustam's expertise is not just theoretical; it's practical and results-driven, making RGI Consulting a valuable asset to our organization. We highly recommend Rustam for anyone looking to elevate their marketing strategy and make a tangible impact in their field.
