Higher Education Marketing Agency
Your growth partner in higher education.
We've managed $300M+ in media and supported 150+ cohorts across colleges, universities, and trade schools. Now we put that experience to work for you—converting high-intent student searches into applications and enrollments.
in media spend managed over the last 10 years
cohorts managed at once for 40+ universities
student inquiries sourced in the last 10 years
enrollments supported in one year for a single institution
Trusted by 50+ colleges, universities & trade schools
Why RGI
Other agencies chase clicks. We come from inside higher ed — so we build marketing engines around the entire student journey, from first brand experience to admissions and graduation.
Strategy, branding, content, paid media, and analytics — run as one accountable system, measured against enrollment, not vanity metrics.
Meet the teamHow we work
One operating model, from audit to enrollment
A clear, accountable engagement built to find where growth is leaking — then fix it and scale it.
Audit & Diagnose
We pressure-test your funnel end to end — brand, search visibility, paid media, program pages, and attribution — to find exactly where inquiries and enrollments are leaking.
- Marketing & enrollment audit
- Attribution & tracking review
- Competitive & search landscape
Strategy & Build
We turn the diagnosis into a prioritized roadmap and build the assets to execute it — positioning, program-page architecture, content, and campaign structure.
- Enrollment growth roadmap
- Brand & messaging framework
- Channel & content plan
Execute & Scale
We run the engine — paid search and social, SEO, and content — optimizing against cost-per-enrollment and reporting on what actually drives enrolled students.
- Always-on campaign management
- SEO & content production
- Reporting tied to enrollment
Proven at scale
A decade of enrollment growth, by the numbers.
Marketing and enrollment experience across regional, national, and global institutions.
in media spend managed over the last 10 years
cohorts managed at once for 40+ universities
student inquiries sourced in the last 10 years
enrollments supported in one year for a single institution
What we do
Six ways we grow enrollment
A full-funnel marketing engine purpose-built for higher education.
Ad Campaigns
We don't waste money on Google. We put your budget where ready-to-enroll students are already searching.
Learn more 02Branding
Your students are the story. We build the brand that makes your institution the obvious choice.
Learn more 03Content
The right content answers the questions students are searching for — and earns the click.
Learn more 04Consulting
Sometimes you don't need an agency — you need a plan and a steady hand.
Learn more 05Measuring & Tracking
If you can't see what drives an enrollment, you can't grow it. We make every dollar traceable.
Learn more 06Student Journey
We market to the whole journey — from the first time a student hears your name to the day they graduate.
Learn moreFree tool · AEO Monitor
How do AI answer engines describe your institution?
Prospective students and parents now ask ChatGPT, Perplexity, and Google's AI Overviews which schools to consider. Our free Answer Engine Optimization audit shows exactly how your institution shows up in those answers — and where you're losing ground to competitors.
“If you're looking for accredited nursing programs in the area, strong options include your institution, known for hands-on clinical training and high licensure pass rates…”
The audit checks whether your programs, outcomes, and facts are represented accurately — or missing entirely.
Who we serve
Built for every corner of higher ed
From flagship universities to skills-based trade schools, we tailor the engine to your programs and your students.
Colleges & Universities
Regional, national, and global institutions growing undergraduate, graduate, and online program enrollment.
Trade & Career Schools
Skills-based and vocational schools that need a steady, cost-efficient flow of qualified, ready-to-start students.
Health & Nursing Schools
Licensure-driven programs where local intent, outcomes, and trust signals decide who applies and enrolls.
Online & Continuing Ed
Online divisions and continuing-education units competing for adult learners across crowded search results.
Our mission
Every campaign we run has one job: help the right student find the right program — and enroll with confidence.
RGI Consulting
The founder
Rustam Irani
Founder & CEO
Rustam Irani has over 15 years of higher education marketing experience and led significant teams and budgets for regional, national, and global colleges and universities. He was the Vice President of Marketing for Trilogy (which was acquired by 2U in April 2020 for $750M) where he led the digital marketing efforts across a growing product line globally for 46 university partners. Prior to that he was head of marketing at Ultimate Medical Academy, where he managed a 30+ person team and, in his 6 years at UMA, the school grew from 6,500 to over 15,000 students. Rustam was also the co-founder of mobile marketing startup Gigatap, where he oversaw the execution of mobile marketing and customer acquisition efforts. He additionally served as Chief Operating Officer of The Media Crew, a 4-time Inc. 500 digital marketing agency in St. Petersburg, Florida.
More about RGITestimonials
Hear what our clients have to say
Working with Rustam and RGI Consulting has been a fantastic partnership. Their ability to understand our business and craft a comprehensive roadmap for our growth in 2023 was impressive.
RGI Consulting is a great partnership with a team who is committed to support the strategic initiatives at hand.
Working with Rustam Irani and RGI Consulting has been an exceptional experience for us at FVI School of Nursing and Technology.
ROI University Podcast
Tune into ROI University
Our show on higher-education marketing, enrollment growth, and the student journey — hosted by founder Rustam Irani. New episodes drop regularly.
01· May 29, 2026· 13 minWeak Signal
In this episode, Rustam Irani breaks down the concept of a university's "brand signal zone" — the geographic radius where a school's reputation, awareness, and trust actually influence enrollment behavior. Using years of campaign data and real-world example…
02· May 19, 2026· 14 minThe AI Signals
In this episode, Rustam Irani explores how AI-powered search tools like ChatGPT, Claude, and Perplexity are fundamentally changing how prospective students research colleges and programs. He breaks down why traditional website traffic may be declining while…
03· Apr 20, 2026· 34 minSEO is Changing
In this episode, Rustam Irani sits down with SEO expert Julian Hooks to unpack the growing confusion around declining traffic, AI's impact on search, and what higher-ed marketers should actually focus on right now. Together, they cut through the hype around…
FAQ
Questions, answered
The fundamentals on how RGI works with institutions like yours.
What does RGI Consulting do?
RGI Consulting is a higher-education marketing agency. We help colleges, universities, and trade schools grow enrollment through SEO, paid media, branding, content, and full student-journey strategy — all measured against enrolled students, not vanity metrics.
What types of institutions do you work with?
We partner with colleges and universities, trade and career schools, health and nursing programs, and online and continuing-education divisions — from regional schools to global university partners.
How is RGI different from a general marketing agency?
We come from inside higher ed. Our team has led marketing and enrollment at universities and trade schools, so we understand cohorts, compliance, the recruitment calendar, and the full student journey from first brand experience to graduation.
How do you measure success?
Every engagement is wired for clean attribution from first click to enrollment using GA4 and your CRM. We report on qualified inquiries, applications, and enrolled students — and the cost to acquire them.
Can we engage RGI for a single service or a full program?
Both. Engage us for one capability — SEO, paid media, or branding — or for a fully managed enrollment marketing engine across the entire funnel.
Where is RGI Consulting based?
RGI Consulting is based in Tampa, Florida, and works with institutions across the U.S. and internationally.
Insights
From the blog
Tell us your enrollment goals.
Tell us where growth has stalled. We'll show you where the enrollment is — and the fastest way to get it.