Analytics & Attribution
Enrollment marketing analytics & attribution
Clean attribution from first click to enrollment — so every dollar is traceable to enrolled students.
01Overview
If you can't see which marketing drives an enrollment, you can't grow it. We connect your ad platforms, GA4, and CRM into one accountable system, so you can finally answer the question that matters: what did it cost to enroll this student, and where should the next dollar go?
What you get
- End-to-end attribution from click to enrolled student
- Reporting your leadership actually trusts
- Wasted spend exposed and reallocated
- Decisions based on cost-per-enrollment, not clicks
02What's included
Tracking & tagging
GA4, server-side tagging, and conversion tracking implemented correctly across your site and campaigns.
CRM integration
We connect marketing data to your CRM (Slate, Salesforce, and others) so leads are tracked to applications and enrollments.
Attribution modeling
A model that ties spend to outcomes across channels, so you know what's really working.
Dashboards & reporting
Clear, current dashboards that show performance against enrollment goals — no data-wrangling required.
04Frequently asked
- Which CRMs do you work with?
- We commonly integrate with Slate, Salesforce, and other higher-ed CRMs. The goal is the same regardless: connect marketing activity to applications and enrollments.
- We already have GA4 — do we need this?
- Often yes. Most GA4 setups miss enrollment outcomes and CRM data. We make sure you're measuring the whole journey to an enrolled student, not just website events.
- How long until we see clean reporting?
- Foundational tracking and dashboards typically come together quickly; full click-to-enrollment attribution follows as CRM data flows through. You get visibility early and depth over time.
More services
Ready to talk about measuring & tracking?
Tell us your enrollment goals and we'll show you where the growth is.