How is this different from a content agency outside higher ed?

We write for the prospective-student journey and the enrollment funnel, not generic traffic. Every piece is mapped to a real question students ask on the way to applying.

What is answer engine optimization (AEO)?

AEO is optimizing content so AI assistants — ChatGPT, Perplexity, Google's AI Overviews — cite your institution when students ask them questions. It's quickly becoming a primary discovery channel, and we build for it.

Do you optimize our existing program pages?

Yes. We typically start by auditing and improving what you already have — often the fastest route to more qualified organic inquiries.

Content

Content marketing for higher education

Program pages, guides, and video built around the questions prospective students are already asking.

All services

01Overview

Prospective students research for months before they apply. The institutions that win are the ones answering their questions at every step — clearly, credibly, and in the places they look, now including AI answer engines. We build content that earns visibility and moves prospects from curious to enrolled.

What you get

Visibility for the high-intent questions students actually search
Program pages that rank and convert
Citations in AI answer engines and AI Overviews
A content engine that compounds instead of going stale

02What's included

Program page architecture

SEO-ready program and degree pages structured for search intent and built to convert inquiries.

Editorial & guides

Decision-stage guides and articles that answer real prospective-student questions and earn organic traffic.

Video & multimedia

Short- and long-form video that builds trust and extends reach on the channels students use.

AEO/GEO optimization

Content structured to be quoted by AI answer engines — the emerging front door to your programs.

03Proof

Art & Design University

From paid-search dependency to a balanced enrollment engine

RGI turned Academy of Art University's heavy paid-search dependency into a balanced organic-and-paid engine — doubling enrollment efficiency while cutting wasted spend.

Read case study

04Frequently asked

How is this different from a content agency outside higher ed?: We write for the prospective-student journey and the enrollment funnel, not generic traffic. Every piece is mapped to a real question students ask on the way to applying.
What is answer engine optimization (AEO)?: AEO is optimizing content so AI assistants — ChatGPT, Perplexity, Google's AI Overviews — cite your institution when students ask them questions. It's quickly becoming a primary discovery channel, and we build for it.
Do you optimize our existing program pages?: Yes. We typically start by auditing and improving what you already have — often the fastest route to more qualified organic inquiries.

By institution type