Free guide
The Student Journey Framework
Map every stage from first brand experience to enrollment and persistence — and find where you're losing prospects.
Inside this guide, you'll learn:
- Enrollment growth hides in the whole journey
- Five stages, one continuous journey
- Awareness: get on the radar
- Inquiry: capture the hand-raise
- Application: reduce the friction to apply
- Yield & persistence: win them, then keep them
- Where does your funnel leak?
- Top-of-funnel vs. whole-journey marketing
- Five silent journey killers
- A 60-day journey audit
- Track the whole funnel
Get the free guide
Send it to my inbox
A 13-slide playbook, free. Tell us where to send it and download instantly.
01Why RGI
This guide comes from operators who've run marketing and owned the enrollment number inside real institutions — managing $300M+ in media and 150+ cohorts across colleges, universities, and trade schools. It's the same playbook we use with our partners.
More free guides
The Student Referral Roadmap
Turn current students, alumni, and families into a compounding, low-cost enrollment channel.
Get the guideThe Compound Growth Model
How small, consistent marketing gains compound into outsized enrollment results over time.
Get the guideAI for Enrollment Marketing
Where AI agents and answer engines fit into your recruitment strategy — and how to get cited, not skipped.
Get the guide
Want us to run this playbook for you?
Tell us your enrollment goals and we'll show you where the growth is.