Free guide
The Higher-Ed SEO Checklist
A step-by-step audit to make your program and admissions pages work for search — and for AI answer engines.
Inside this guide, you'll learn:
- Search is where enrollment decisions start
- Four areas, one goal: more qualified inquiries
- Technical foundation
- Program & landing pages
- Content that earns the click
- Local & answer engines (AEO)
- Where does your site stand?
- What a great program page looks like
- Five mistakes that quietly cost inquiries
- A 90-day SEO plan
- Track what actually matters
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01Why RGI
This guide comes from operators who've run marketing and owned the enrollment number inside real institutions — managing $300M+ in media and 150+ cohorts across colleges, universities, and trade schools. It's the same playbook we use with our partners.
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