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Chris Sheppard
Head of Operations & Strategy
Chris has spent 20+ years building the technology behind digital marketing. He founded and exited the agency WebRocket Digital, and most recently led enrollment marketing for Tricoci University of Beauty Culture. At RGI he puts AI and automation to work for clients and the firm, building AI agents, automated reporting, and data systems that show enrollment teams exactly which marketing dollars turn into enrolled students. He also co-founded Pennant, an enrollment-intelligence platform for higher education, and sees AI as a way to give teams back time for the human work of helping students find the right program.
Areas of expertise
- Artificial intelligence
- Marketing technology
- Automation
- Enrollment analytics
- Marketing attribution
- Operations

Want Chris's team in your corner?
Tell us your enrollment goals, we'll show you where the growth is and who'd run it.
