Blog · Marketing
Marketing insights
Higher-education marketing articles on marketing.
Enrollment Forecasting Using Search Demand to Plan Budgets and New Programs
How to turn program-level keyword trends, local search patterns, and AI-era answer behavior into enrollment forecasts that guide budgets and new program decisions.
Why Optimizing Your School's Website Speed Matters
Why website speed shapes first impressions, student actions, mobile experience, and team efficiency, and how a faster site builds trust with prospective students and families.
Creating a Community Through Effective Email Newsletters
How schools can rethink email newsletters as community builders that connect with students through useful, human content rather than just sharing deadlines and announcements.
Strategies for Marketing Short-Term Certification Programs
Fast, direct marketing strategies for short-term certification programs, focusing on outcomes, targeted social ads, conversion-ready landing pages, and timing that matches a quick decision window.
Tips for Crafting Effective Admission Email Campaigns
How to make admission email campaigns work harder with audience segmentation, personalization, smart timing, key metrics, and follow-through that converts leads into enrolled students.
How to Use Behavioral Data to Enhance Marketing Strategies
How higher education institutions can collect, analyze, and apply behavioral data to craft personalized marketing strategies that boost engagement, enrollment, and student satisfaction.
Leveraging Influencers to Boost Your School's Online Presence
How schools can use influencer marketing to amplify their online presence, reach specific student demographics, and build authentic trust with prospective students and families.
Why Your School Should Consider Seasonal Campaigns
How seasonal campaigns aligned with back-to-school, holidays, and graduation can boost engagement, creativity, enrollment, and brand loyalty for schools.
Best Practices for Video Marketing in Higher Education
Best practices for video marketing in higher education, covering benefits, content types, implementation, and how to measure the success of your video strategy.
Why Optimizing Your School's Website Speed Matters
How a fast website improves first impressions, search visibility, and student engagement, with technical tips and the case for partnering with experts on long-term speed.
Creating a Community Through Effective Email Newsletters
How email newsletters help higher education institutions build community by understanding their audience, crafting engaging content, strong design, and measuring success.
Strategies for Marketing Short-Term Certification Programs
How to understand, target, and market short-term certification programs through social media, SEO, employer partnerships, and webinars, then measure and adjust your strategy.
Enhancing User Experience on Your School's Website for Better Engagement
How to enhance your school website's user experience through understanding users, simplifying navigation, better design, and optimized content to turn visitors into students.
Using Data to Boost School Marketing Success
How data analytics transforms school marketing through lead scoring, audience targeting, measuring effectiveness, and improving student retention with data-driven strategies.
Education Marketing: Spreading Your University's Story With Digital Marketing
A practical guide to telling your university's story across social media, video, SEO, and paid advertising — and measuring what actually drives enrollment.
Stop Guessing — A Simple Attribution Model for Education Marketing
A simple three-touch attribution model — originator, influencer, converter — to understand your channel investments and overall marketing ROI.
From GPS to University Marketing: Using Innovation in Student and Enrollment Marketing
Lessons on building a culture of innovation in enrollment marketing — be a first mover, challenge what's working, and seek out betas.
Tell us your enrollment goals.
Tell us where growth has stalled. We'll show you where the enrollment is — and the fastest way to get it.