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RGI Reads
Enrollment Forecasting Using Search Demand to Plan Budgets and New Programs
Enrollment leaders are asked to grow numbers while interest in programs keeps shifting. Old reports move slowly, but search behavior moves fast. When people start thinking about a new degree or trade, they usually start by typing questions into a search bar or asking an AI assistant. That first search is the earliest signal you can use. In this article, we will walk through how to turn those search signals into real enrollment insight. We will look at how program-level keywor
2 days ago7 min read
Beyond Local SEO: Use CRM + GA4 Location Intent Data to Boost Applications
Turn Location Intent Into a Competitive Enrollment Edge Spring recruitment gets hectic fast. Inquiry volume shifts, families start talking about money and distance, and a lot of students are still on the fence about where to apply or enroll. This is the moment when small signals, like where a student lives and what they search for, can quietly tip decisions toward or away from your campus. That is where first-party location intent data comes in. You already collect it in your
May 35 min read
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